Motor Trend’s Jonny Lieberman says that the one thing the rich don’t have is time – so whatever free time they get, like when being in the back seat of their car, they want it to be special.
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There are many examples ranging from the 1959 W111 series' bodyshell that incorporated crumple zones to the 1972 W116's anti-lock braking system (ABS) and the 2005 W221's Night View Assist system.
Mercedes-Benz promises that the soon-to-be released W222 series will hold to the tradition with an array of new systems, which the carmaker claims are designed to make driving "an even safer and more comfortable experience".
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As you’ve probably already guessed by now, we’re referring to the S-Class, although this designation, an abbreviation of Sonderklasse, which is German for “in another class”, wasn’t officially applied until the 1972 model.
The S-Class and its predecessors have not only being the pinnacle of Mercedes’ efforts but it has also pioneered technologies, especially in the safety front, that have then spread to the rest of its models.
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The decision was made after European sales of its flagship model dropped by 27 percent to 5,227 units in the first eight months of the year, according to data provided by market researchers JATO Dynamics.
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“We are Daimler – we should be ahead of the pack!” proclaimed Zetsche who added at the time that in no way should they “be content with a solid second or even third place”.
Unfortunately, Mercedes’ global domination plan doesn’t seem to bear fruit. If anything, the company has fallen even further behind BMW and Audi, which are the number one and two premium carmakers in the world respectively.
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Set to be marketed as a 2014 model in North America and as a 2013 model elsewhere, the next S-Class will bring a host of…magical high-tech features.
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However, Mercedes will tease the design language and the shape of the new S-Class, known internally as the W222, with a relief-like sculpture entitled "Aesthetics S" along with a projection display at its Paris Motor Show stand at the end of September.
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That's not to say you won't find the occasional odd looking example, like these two S-Class models.
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"There is no doubt that the Chinese market will be key to the sales of this product; therefore we have a strong case to make for it to debut in China," said Klaus Maier, CEO of Mercedes-Benz China.
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Truth be told, the twelve-cylinder engine has remained a specialty in the market for the past number of years and is present in some the most exclusive high-end vehicles including the Mercedes S65 and even more pronounced in the Pagani Huayra.
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There is no question that the prototype S-Class spied by our scoop photographers while filing up at a gas station in Germany is one of the two AMG models, and thanks to the square tail pipes, we can tell you that this is most likely the S63 variant as the S65 features twin oval-shaped exhausts on either side of the bumper.
According to sources, both iterations are expected to keep the same powerplants as the current models, though AMG engineers may make some subtle tweaks to improve their fuel efficiency.
As such, the S63 AMG will feature a 5.5-liter twin-turbocharged V8, which in its current form delivers 530hp (537PS) at 5,500 rpm and 590 lb-ft (800Nm) from 2,000 to 4,500 rpm in standard trim, and 556bhp (564PS) and 664 lb-ft (900Nm) with the optional performance package.
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The A45 AMG will sit atop of the range of the new A-Class hatchback, which has already amassed more than 40,000 orders a couple of months ahead of launch forcing Mercedes-Benz to expand production by hiring Finnish contract manufacturer Valmet Automotive.
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In this case, it's the 2014 Mercedes-Benz S-Class saloon, which was nabbed on camera while entering a guarded residential area in Berlin Spain.
So what do you do with nine powerful sports cars that include the SLS AMG 'Gullwing' coupe, S63 AMG, C63 AMG and AMG Black Series coupes, CLS63 AMG, E63 AMG Wagon, SL63 AMG roadster, CL63 AMG Coupe and SLK55 AMG?
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To show us what it can do, Väth has revealed its latest restoration project in the guise of a Mercedes-Benz 300 SEL 6.3. Codenamed W109, the full size limousine was a predecessor to the S-Class and was built from 1967 to 1972.
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"Last week I was travelling from Barcelona to Valencia (Spain) and a white car covered up with black camo was cruising on the highway, which I'm pretty sure is the new S-Class," Juan tells us.
And he's right; this is the next generation of the Mercedes-Benz S-Class limousine with the standard wheelbase.
"I noticed two big "things" that might be relevant," Juan added. "All the dashboard was digital - I mean, speedometer, tachometer, and the main center screen, and also, the engine sounded like turbo."
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While this test model retains the exhaust pipes of the regular model, it does sport a lowered chassis along with some other telling details such as the side skirts, larger alloy wheels shod in low profile tires, bigger brakes, a covered rear diffuser and a modified front bumper with more prominent air inlets.
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Up first is a Mercedes-Benz E63 AMG tuned by Evotech with 730hp running against a stock Mercedes-Benz S65 V12 AMG with 612HP.
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On the brand-new model front, we have the next GL-Class 7-seat crossover that goes on sale in September with a choice of four engines including a 240hp V6 diesel, while the range-topping GL65 AMG with 550hp will follow early next year.
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