"We understand the reach the Super Bowl provides, but with the significant increase in price, we simply can't justify the expense," said General Motors Global Chief Marketing Officer Joel Ewanick.
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The document was allegedly leaked to gossip website TMZ by an African American actor "who didn't fit the profile, and who's pissed".
The ad asked for an African American to play the role of a car salesperson in Acura's Super Bowl commercial for the NSX concept featuring Jerry Seinfeld and Jay Leno.
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Celebrity gossip and entertainment news site TMZ not only remembers the salesman but it also got its hands on the casting call document, allegedly from an aggravated African American actor who didn’t get the role.
And why is this unnamed actor angry, we hear you ask? Because, for the role of the African American car dealer, the casting call asked for a "Nice looking, friendly. Not too dark" actor.
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According to Kantar Media Audiences’ commercial ratings analysis, Cadillac scored the highest audience, averaging a 43.5 average household rating with its “Green Hell” ad on the new ATS that aired at 9:37 EST.
The study also found that the ATS commercial was the most-viewed single advertising spot in U.S. television history surpassing the previous record holder, which was “Miss Evelyn,” a spot for the Chevrolet Camaro in Super Bowl XLV last year.
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Provided you haven't already fallen asleep from the soft voiceover heard in the background, the only vaguely interesting part of the commercial is the appearance of a jacked up older generation Camry riding on massive alloy wheels at around 40 seconds into the clip.
Now that you've been warned, feel free to hop over the break to watch Toyota's second Super Bowl XLVI spot.
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Hence the playful nature of its new U.S. campaign, which comprises six short commercials, two of which will air on TV during Super Bowl XLVI this Sunday.
The 15 and 30 second ads were created by 'Kirschenbaum, Bond, Senecal + Partners', and all of them demonstrate some of the new technologies that have been incorporated into the latest 3-Series in a humorous manner. You can watch all of them right after the break.
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The discrepancy is sometimes so big that you are either driving like a maniac (which in some cases may be true), or there’s something’s fishy with the official mileage estimates. Are consumers tricked by carmakers as far as fuel consumption is concerned, as some claim?
Consumer Watchdog (CW), a non-profit organization that advocates taxpayer and consumer interests, believes so and is making a fuss about it. The organization has urged the EPA to perform tests itself and has even threatened to employ “guerilla” tactics if its demands are not satisfied.
The latest issue was about Hyundai’s Super Bowl commercial for the 2012 Elantra that appeared on YouTube.
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Set in a post-apocalyptic world that draws on the Mayan predictions, the ad shows a group of friends that made it out alive and who all happen to be Silverado owners.
Once they assemble, they notice that one of their buddies didn’t make it to the meeting point – the missing friend happens to own a Ford…
You can take a look at Chevy's "2012" Super Bowl ad in the video after the break.
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Out of all those stars, we all know who will capture the attention of most viewers.
Kia's marketing division came to the same conclusion as us and so it created a five-hour long looped version of the hot Brazilian model repeatedly waving her chequered flag. You can watch both videos after the jump.
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These include the "Needing Getting" music video for the Sonic from the band OK Go that will air during the pregame program, the "Aliens" spot showcasing the Volt, the "Chevy Happy Grand" with the Camaro Convertible, the "Sonic Anthem" that chronicles the sub-compact's stunts, and the "Joy", again with the Sonic.
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However, the only change made to the commercial is the addition of rapper 50 Cent's "Movin' On Up" song. Other than that, it's the same ad showing an Eskimo swapping his dog sled for a Kizashi all-wheel drive saloon.
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Therefore, it only makes sense that Acura will bet heavily on the commercial to create more buzz around its name.
Following the extended version of the original ad, Acura has released a second commercial with Jerry Seinfeld, who once again attempts to convince the man who secured the first NSX to give him his place through bribery, which in this case involves a Munchkin.
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The German company aired today the extended 75-second long spot online with the 60-second version of the ad running in the second quarter of the Big Game on February 5.
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However, you won't have to wait for the football match to see Lexus' first ever Super Bowl ad its entirety as the Japanese brand has just unleashed "The Beast", which is the name of the commercial featuring the 2013 GS saloon.
The 30-second long spot, which will run at the end of the first quarter of Super Bowl XLVI, shows the new executive model breaking free from a metal container. If you look at the back, you'll see four more boxes which Lexus says represent the additional new models it plans to reveal later this year.
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The new Acura spot for the upcoming NSX features comedian Jerry Seinfeld with Tonight Show host Jay Leno making a special appearance towards the end of the commercial, the extended version of which you can see right after the break.
The ad shows Jerry Seinfeld going to extremes to be able to be the first one in line to buy the Acura NSX hybrid sports car (seen here in concept guise) that's scheduled to go on sale in 2015, only to be beaten in the end by Leno.
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From the new spots, the one that stands out the most for us is the "All for One", which is a 60-second commercial that will air just before the big game starts. The ad features almost 200 actual Hyundai team members humming to the sounds of "Gonna Fly Now" from the movie "Rocky, and was filmed at the brand's Montgomery plant in Alabama.
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And if there's one thing GM's premium brand has been touting about the ATS more than anything else since it began teasing the car last summer, it's the fact that it's handling and driving dynamics were honed at the Nürburgring race track in Germany, which as most of you already know, is nicknamed "The Green Hell".
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The brand's 60-second long spot is called “Reinvented” and continues the same theme as the first ads of the 2012 Camry last year, albeit with a more cheeky and humorous tone.
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Honda brought Ferris Bueller's Day Off back to life for the Super Bowl XLVI game with Matthew Broderick playing himself.
The two-and-a-half minute spot that pays homage to the classic 1980's movie shows Broderick skipping out on a day of acting work to enjoy his all-new CR-V.
The Japanese company says that it has hidden over two dozen references to the movie throughout the extended version of the commercial that will air on February 5 during the game. See if you can find them in the video that follows after the break.
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The 30-second spot is titled "Cheetah" and is slated to air on TV during the first quarter of the game. It shows a caged cheetah getting ready to race the Veloster Turbo. However, when the big cat realizes it can't beat the Hyundai model in speed it turns around to chase something a little more tasty.
Head over the break to see the new commercial along with a "behind the scenes" video before it airs on television.
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