"These new motorsports activities play an important role in the strategic re-alignment of the company; they are a fundamental element of our brand profile," stated Thomas Sedran, Opel’s Deputy CEO.
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The Adam EV would have shared its electric-powertrain with the upcoming Chevrolet Spark EV due to enter production next year, according to a report from Autonews Europe.
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Featuring a distinctive styling and what Opel calls a “floating roof” that can be ordered in two different shades that contrast the bodywork, the 3.7 m long Adam is counting a lot on the “more than a million” possible customization options and its lengthy equipment list to make a name for itself in the premium subcompact market.
Opel’s president of design Mark Adams claims, “no other car in this segment can be individualized as much as the Adam… It’s very unlikely that you’ll find two identical Adams out there”. Now, this certainly brings a sense of déjà vu – but let’s not name names…
At launch, the Adam will be available with three four-cylinder petrol engines: a 1.2-liter with 69HP (70PS) and two 1.4-liter units producing 86 or 98HP (87 and 100 PS respectively). Later on, a new generation of small petrol engines with forced induction and direct injection, as well as a new six-speed transmission, will join the range.
Fred Butler, Louise Gray and James Small are responsible for what you see in these pictures and video, with the three cars being displayed outside the home of Vauxhall Fashion Scout, Freemasons’ Hall, Covent Garden from Friday, September 14 to Tuesday, September 18, 2012.
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The automaker said that it will also premiere a new internet-based configurator for the Adam in its official websites in several markets across Europe.
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'Automotive manipulator' Theophilus Chin replaced Opel's French mustache-styled chrome piece with Buick's trademark waterfall grille, and well, that's all that was done to the car.
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There's no denying that Opel and its sister brand Vauxhall are trying to market the Adam as a more up-to-date and playful alternative to the Fiat 500 and to some extent, the MINI, something that is evident in the video spots as well as the photo gallery, which we have updated with new images.
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While some will see traces of the Fiat 500's design here and there and even more so at the rear - as evidenced by our readers' comments in our previous story on the car, GM's European brand is quick to point out in its press blurb that "unlike other rivals", the Adam has a modern feel to it:
"But unlike other rivals in the segment, ADAM bucks the trend for retro-based design with a fresh and bold look that will appeal to open-minded individuals who want to defy convention with a car that’s distinctive and striking," says Opel.
Among other styling highlights underlined by Opel is the so-called "floating roof", which is visually disconnected from the body and can be ordered in two different shades that contrast the rest of the car.
The German carmaker and its British counterpart say that the Adam will be the first model in the A-segment to have the option of LED daytime running lights.
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As you can see in the photos, there were four cars, each sporting a different two-tone color theme as a testament to the broad customization options that will be available when the Adam goes on sale as an Opel in mainland Europe and as a Vauxhall in the UK early next year.
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The company released a pair of pictures of a camouflaged prototype model, a video of the car revealing its name through a navigation map and a second comic strip featuring Opel employees who worked on the development and marketing teams for the Adam.
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