Lancia and Poltrona Frau Hit Venice Film Festival Red Carpet with Special Edition Flavia

Poltrona Frau, the Italian company renowned for its finely crafted leather interiors, is celebrating its 100th anniversary this year.

To commemorate the event, Poltrona Frau teamed up with Lancia, with which it has cooperated since the early 1920s, to create a special edition version of the Flavia.

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New Lancia Flavia Convertible Mega Gallery with 88 HD Photos

The Fiat Group's inability to offer the Chrysler 200 with a diesel engine in Europe meant that even though the company created Lancia-badged concepts of both the sedan and convertible variants of the mid-size model, only the latter would make it into production.

The reasoning behind Fiat's decision is that while the absence of a diesel option automatically kills chances of any success for the Lancia Flavia saloon in Europe, the convertible can attract buyers even with a gasoline-engine only.

Now, with European sales of the Flavia Convertible well underway in select markets including, but not limited to, Italy, Germany, France and Sweden, the Italian carmaker dropped a slew of photos for those with a genuine interest in the car or for those just want to see what a 200 Convertible with a Lancia logo looks like.

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Lancia to Present Final Version of Chrysler-Based Flavia Cabrio in Geneva, goes on Sale in March

At last year's Geneva Motor Show, Lancia previewed its adopted models from the Chrysler brand in pre-production form, and now the Italians are returning to the…scene of the crime at the 2012 edition of the Swiss salon to debut the final version of the Flavia Cabrio before it goes on sale across Europe in late March.

We're not sure where Lancia gets its feedback from, but in the company's own words, the Flavia Cabrio enjoyed "critical and public success at the most prestigious motor shows".

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