Updated 2013 Hyundai Grandeur aka Azera gets New Grillz in South Korea

The latest generation of the Grandeur has only been on the market since early 2011 in South Korea, and even less in the United States where it launched as the all-new 2012 Azera in April this year, yet Hyundai has released a subtle refresh for its mid-size sedan in its home country.

For the 2013 model year, the Grandeur gets a new waterfall-like front grille along with a fresh selection of colors and alloy wheel designs on the outside.

Read more »

Hyundai Flaunts 2012 Azera Sedan's Tech and Comfort Features in New Ads

Being that we're approaching the 2012 Azera's U.S. market launch that takes place in April, Hyundai is entering campaign mode.

The South Korean automaker released two new spots for its latest sedan model, both of which were directed by Wes Anderson.

The first one is called "Talk to My Car" and it touts the Azera's technological gadgets with references to Chitty Chitty Bang Bang and Knight Rider's KITT, while the second spot named "Modern Life", is all about the Hyundai's comfort features featuring a mother taking it easy inside the car.

You can watch both commercials in the videos that follow.

Read more »

New Hyundai Azera Starts from $32,000*, a $6,605 Premium Over its Predecessor

More often than not, building better vehicles comes at a price but Hyundai's clientele may not be very happy about the company's pricing strategy with the brand-new 2012 Azera that starts at $32,000 (€24,500), not including an $875 delivery and handling fee that pushes the price to $32,875.

Granted, the redesigned Azera costs $4,725 less than the 2012 Lexus ES350 ($36,725), but it's also $6,605 more expensive than its predecessor and only $2,400 cheaper than Hyundai's more upscale and powerful Genesis V6 sedan, which features a 333HP 3.3-liter engine linked to an 8-speed auto.

Read more »