What does the Dark Knight have in common with Kia? Not much really, but the South Korean carmaker is wearing its Batman cape to support DC Entertainment's "We Can Be Heroes" campaign, which is a relief effort to battle hunger in the Horn of Africa.
The Batman-themed Optima is the first of a series of eight customized Kia cars that will be released over the next 10 months, with each model representing a character from DC's Justice League.
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