The late Steve Jobs’ legacy lives on not only in making Apple a leading company in its sector but also in establishing a wholly new customer approach that has been widely acknowledged as a huge success.
It’s a practice that many companies try to emulate; automakers are not an exception, with GM having already said that its wants "to become the 'Apple' of the automotive industry”.
Tesla, though, is one-step ahead, eschewing the traditional auto dealership model in favor of stores within shopping malls. Elon Musk’s company has opened 17 factory-owned stores in 10 states and the District of Columbia, with another 6 to follow soon.
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